In a world where beauty is often perceived as fleeting and unattainable, Calista is rewriting the narrative. With a mission to empower individuals to embrace their unique beauty and confidence, Calista delivers high-quality hair products and styling tools that transform not only your look but also how you feel. Combining innovation, purpose, and compassion, Calista has become a trusted name for those who seek more than just haircare—they seek empowerment.
Customer-Inspired, Stylist-Created
At the heart of Calista’s success is its founder, Maria McCool. A celebrated hairstylist, salon owner, product developer, and CEO, Maria’s passion lies in transforming and empowering her customers. With decades of experience behind the chair, she understands that beauty is deeply personal and that the right tools and knowledge can help people feel confident at every stage of their lives.
Maria created Calista with one goal: to provide high-performing tools and products that simplify hairstyling, making it accessible to everyone. Whether you’re a seasoned pro or a complete beginner, Calista offers the resources to help you become your own stylist, anytime, anywhere.
Products That Deliver Beauty and Care
Calista’s range of user-friendly styling tools and hair-healthy products are designed with one thing in mind—making your hair routine easier without compromising the health of your hair. From high-performance curling irons and versatile straighteners to volumizing sprays and nourishing shampoos, Calista has a solution for every hair type, texture, and length.
What sets Calista apart is its commitment to providing products that work seamlessly throughout all stages of life. Whether you’re embracing your natural gray, styling a short bob, or maintaining long, flowing locks, Calista helps you celebrate your hair journey with confidence and ease.
The BeautyBrave Philosophy
Calista is more than a haircare brand; it’s a movement. The name Calista means “most beautiful,” and the company is dedicated to helping individuals discover their own version of beauty. Through their BeautyBrave philosophy, Calista inspires confidence by encouraging small, meaningful changes—whether it’s a bold new haircut, mastering a new styling technique, or simply shifting your mindset.
BeautyBrave isn’t about perfection—it’s about bravery, self-expression, and empowerment. Calista believes that everyone has the power to feel beautiful, regardless of age, hair type, or personal style.
Giving Back with Purpose
Calista’s commitment to empowerment extends beyond beauty. As a brand rooted in compassion, Calista proudly supports organizations that align with its mission to uplift and empower women.
- The Shine Program at Penn Medicine: Calista founded and supports this nonprofit program, which provides resources, support, and care to patients living with cancer.
- Maasai Cultural Exchange Project: Calista also partners with this organization, which helps young women in Kenya’s Maasai Tribe access education, necessities, and a safe environment.
Through these efforts, Calista proves that beauty is more than skin deep—it’s about making a positive impact in the lives of others.
Best Sellers That Transform Lives
Calista’s best-selling products have gained a loyal following for their ability to deliver salon-quality results at home. Tools like the Perfecter Pro Grip Heated Round Brush and products like the Jousse Volumizing Cleanse and Condition simplify the hairstyling process while ensuring your hair remains healthy, strong, and vibrant.
Every product and tool in the Calista lineup reflects the brand’s dedication to empowering individuals to feel confident in their own skin—one strand at a time.
Discover the Calista Difference
Calista isn’t just a brand—it’s a partner in your journey toward self-confidence and empowerment. By providing tools, knowledge, and purpose-driven support, Calista helps you embrace your unique beauty and become your most brave, beautiful self.
From customer-inspired designs to initiatives that give back, Calista is redefining what it means to be a beauty brand with purpose.